Prudential Douglas Elliman: 111 Kent Avenue
Prudential Douglas Elliman is marketing 111 Kent Avenue in Williamsburg, NY a neighborhood that hasn’t quite “turned” yet. The challenge how to spur interest in a beautiful seven-story condominium on Williamsburg’s waterfront. The catch: direct competition with two of the neighborhood’s highest-profile new constructions to date – The Edge and Northside Piers. The solution? Show potential buyers what the competition will never have – a boutique, neighborhood-y feel, one that you could never capture in a high-rise. And better yet, unobstructed views of the East River – forever.
