The Real Estate Board of New York (REBNY) was introducing an online, one-stop shopping portal that would aggregate the exclusive listings of over 60 New York City residential brokerage firms.

We named the portal ResidentialNYC.com, established a brand identity and using the theme line “The Ultimate Home Page.” launched a fully integrated campaign of print, online and out-of-home advertising. Functional, efficient and streamlined, the portal has become the “go-to” site for NYC home-seekers.