Terri S. Levine terrislevine.com • linkedin.com/in/terrislevine 115 West 73 Street 917.940.1260 New York, NY 10023 terrislevine@yahoo.com PROFESSIONAL SUMMARY Strategic Integrated Marketing Professional with a stellar, 15+ year track record of advancement and achievement. Uniquely skilled at setting and executing market plans that leverage all media channels (including print, web, SEO, and social media) to grant companies key competitive advantage. Deftly manage accounts to strengthen both bottom line and customer experience. Strong leader who maximizes cross-functional synergies by promoting collaboration and innovation across the board. Highly accomplished marketing background; instrumental in high-profile campaigns including the Clio-winning Grey Poupon Rolls Royce commercial. Areas of Expertise Strategic Business Planning Interactive Advertising Corporate Brand Development Collateral Development Customer Relations Management Project Management Team Leadership & Motivation Consumer & Competitor Research Adobe Creative Suite  Microsoft Office Suite Professional Experience CTLS66, New York, NY 2011 – present Marketing/Advertising Consulltant: Develop marketing initiatives including marketing strategy and consistent brand imagery and messaging for print advertising, marketing collateral, direct mail and e-mail marketing programs for real estate and other high-end luxury products. Online Marketing Group, New York, NY 2009 – 2011 Director of Client Services & Strategic Marketing: Advanced and defined core strategy for virtually every account in agency’s Real Estate portfolio. Liaised between clients and agency on service terms and policies. Led account, interactive, and creative teams to create high-impact advertising. • Increased a key client (Manhattan real estate rental portfolio)’s monthly website traffic 400%+ (9.2M hits – 53M+ hits) by launching aggressive advertising, PPC, and social media campaign. • Raised awareness for clients by setting strategic, cost-effective web marketing plans. • Key figure in creation of a NYC Real Estate website portal (UrbanEdgeNY.com). HZDG/NY, New York, NY 2008 – 2009 Director of Accounts / Agency Strategist: Led startup of New York office for this $35M, Washington, DC-based interactive advertising and design agency focused on Real Estate and Hotel industries. Managed account, creative, and interactive teams in production of web-based and traditional marketing collateral. • Grew revenue 4.5% by generating presentations, RFP replies, and high-profile pitches that secured 7 new projects. • Built positive reputation within New York real estate market while working with top local developers. Posner Advertising, New York, NY 2006 – 2008 Senior Manager / Agency Strategist: Coordinated innovative, cutting-edge web projects for this $30M real estate advertising agency. Worked for all non-luxury market segments. • Reduced a key client’s cost per lease 25% among 20K units by creating and branding city’s #1 web-based apartment rental program: RoseNYC.com. • Spearheaded launch of online portal (ResidentialNYC.com) for The Real Estate Board of New York. • Raised agency revenue 8% by landing 18 total new projects. Terri Levine Advertising, New York, NY 1990 – 2005 Owner / Principal: Founded and successfully managed full-service advertising agency focused on entertainment, luxury and real estate markets. • Generated 9% annual sales gain for 16 consecutive years by producing targeted marketing, advertising and collateral materials for Long Island’s Tilles Center for the Performing Arts. Additional Experience VP Management Supervisor, Campbell Ewald, New York, NY VP Account Supervisor, Lowe & Partners, New York, NY Awards Gold Effie – Grey Poupon Rolls Royce commercial Silver Effie – A1 Steak Sauce “The Nationals” Gold – The National Association of Home Builders Gold Award – Campaign of the Year, The New Jersey Home Builders Gold Award – Website of the Year, The New Jersey Home Builder Education BA – Psychology, New York University, New York, NY Affiliations Strategic Planning Committee Chair, United States Figure Skating Association – Developed strategies to leverage social media marketing, diversify revenue, and expand membership. President, The Skating Club of New York – Doubled membership, establishing organization as nation’s #1 skating club.

Terri S. Levine

terrislevine.com • linkedin.com/in/terrislevine

115 West 73 Street 917.940.1260

New York, NY 10023 terrislevine@yahoo.com

PROFESSIONAL SUMMARY

Strategic Integrated Marketing Professional with a stellar, 15+ year track record of advancement and achievement. Uniquely skilled at setting and executing market plans that leverage all media channels (including print, web, SEO, and social media) to grant companies key competitive advantage. Deftly manage accounts to strengthen both bottom line and customer experience. Strong leader who maximizes cross-functional synergies by promoting collaboration and innovation across the board. Highly accomplished marketing background; instrumental in high-profile campaigns including the Clio-winning Grey Poupon Rolls Royce commercial.

Areas of Expertise

Strategic Business Planning

Interactive Advertising

Corporate Brand Development

Collateral Development

Customer Relations Management

Project Management

Team Leadership & Motivation

Consumer & Competitor Research
Adobe Creative Suite
Microsoft Office Suite

Professional Experience

CTLS66, New York, NY 2011 – present

Marketing/Advertising Consulltant: Develop marketing initiatives including marketing strategy and consistent brand imagery and messaging for print advertising, marketing collateral, direct mail and e-mail marketing programs for real estate and other high-end luxury products.

Online Marketing Group, New York, NY 2009 – 2011

Director of Client Services & Strategic Marketing: Advanced and defined core strategy for virtually every account in agency’s Real Estate portfolio. Liaised between clients and agency on service terms and policies. Led account, interactive, and creative teams to create high-impact advertising.

•Increased a key client (Manhattan real estate rental portfolio)’s monthly website traffic 400%+ (9.2M hits – 53M+ hits) by launching aggressive advertising, PPC, and social media campaign.

•Raised awareness for clients by setting strategic, cost-effective web marketing plans.

•Key figure in creation of a NYC Real Estate website portal (UrbanEdgeNY.com).

HZDG/NY, New York, NY 2008 – 2009

Director of Accounts / Agency Strategist: Led startup of New York office for this $35M, Washington, DC-based interactive advertising and design agency focused on Real Estate and Hotel industries. Managed account, creative, and interactive teams in production of web-based and traditional marketing collateral.

•Grew revenue 4.5% by generating presentations, RFP replies, and high-profile pitches that secured 7 new projects.

•Built positive reputation within New York real estate market while working with top local developers.

Posner Advertising, New York, NY 2006 – 2008

Senior Manager / Agency Strategist: Coordinated innovative, cutting-edge web projects for this $30M real estate advertising agency. Worked for all non-luxury market segments.

•Reduced a key client’s cost per lease 25% among 20K units by creating and branding city’s #1 web-based apartment rental program: RoseNYC.com.

•Spearheaded launch of online portal (ResidentialNYC.com) for The Real Estate Board of New York.

•Raised agency revenue 8% by landing 18 total new projects.

Terri Levine Advertising, New York, NY 1990 – 2005

Owner / Principal: Founded and successfully managed full-service advertising agency focused on entertainment, luxury and real estate markets. •Generated 9% annual sales gain for 16 consecutive years by producing targeted marketing, advertising and collateral materials for Long Island’s Tilles Center for the Performing Arts.

Additional Experience

VP Management Supervisor, Campbell Ewald, New York, NY

VP Account Supervisor, Lowe & Partners, New York, NY

Awards

Gold Effie – Grey Poupon Rolls Royce commercial

Silver Effie – A1 Steak Sauce

“The Nationals” Gold – The National Association of Home Builders

Gold Award – Campaign of the Year, The New Jersey Home Builders

Gold Award – Website of the Year, The New Jersey Home Builder

Education

BA – Psychology, New York University, New York, NY

Affiliations

Strategic Planning Committee Chair, United States Figure Skating Association – Developed strategies to leverage social media marketing, diversify revenue, and expand membership.

President, The Skating Club of New York – Doubled membership, establishing organization as nation’s #1 skating club.