“Tamara: The Interactive Play”

 

“Tamara,'' was a multi-track environmental work about decadence and the dawn of Italian Fascism. It combined elements of a sophisticated whodunit infused with strong political undertones. The action was freely based on Gabriele D'Annunzio a poet, novelist, womanizer and nationalistic adventurer under high-style house arrest in his villa, Il Vittoriale by Mussolini.


What made this show unique was that events occur simultaneously all over a re-created Il Vittoriale - as many as nine scenes at a time, in 13 rooms and hallways on three floors of the Armory. All the permutations are facets of a single story. Each spectator chooses which character to follow, and so sees only a fraction of the play's hundred-plus episodes. Since viewers can switch their subjects whenever two characters meet, there are, in principle, several hundred thousand possible plays to see.


The advertising was non-traditional for theatre at the time with minimal newspaper ads and a large-scale outdoor campaign using phone kiosks and bus sides with the theme “For a good time call Tamara”. The show played to sold out houses for almost 2 years in New York.